Social Media Strategy for Progressive Democrats

Social media has been the driving force behind nearly all of my professional accomplishments. For over a decade, I’ve used Facebook and Instagram to coordinate successful animal advocacy campaigns & events, to build a personal brand and business around my ethical consumerism blog, and to help other small businesses thrive. As a passionate, progressive Democrat,Continue reading “Social Media Strategy for Progressive Democrats”

3 Tips For Getting Bloggers & Influencers to Post (For Free!) About Your Ethical Brand

How to get me (and bloggers like me) to WANT to promote your ethical brand!

The Impossible Burger debate was a test for vegans, and we failed.

Vegans, we have a problem. We’re insulting each other, we’re alienating each other, we’re destroying each other’s businesses and reputations, and we’re playing right into the hands of the animal exploitation industry.

Why I Donate To Your Non-Profit’s Competitor

This post was published in 2015, when I was still running the animal rescue themed apparel line mentioned below. I closed that business in 2017, but as I revisit this post in 2021, my advice remains the same! In both my personal and professional lives, I work with numerous non-profit organizations. I frequently see postsContinue reading “Why I Donate To Your Non-Profit’s Competitor”

Boycotting Businesses That Sell Fur: Yes or No?

(originally posted 7/10/2013) I took this photo last month in my local Nordstrom location. This “vegan skirt” sign caught my eye (thanks to its prominent display) within 15 seconds of entering the store. My first reaction was to be thrilled; five years ago, Nordstrom would never have boasted “vegan” skirts, but rather would have hidden them away due toContinue reading “Boycotting Businesses That Sell Fur: Yes or No?”

Why We Don’t Wear Wool

Ever wondered why vegan animal lovers don’t wear wool? Hint: It doesn’t just come from “giving the sheep a haircut.”